1.0DreamHost Glossaryhttps://glossary.dream.press/glossarydh_bothttps://glossary.dream.press/glossary/author/dh_bot/Persona - DreamHost Glossaryrich600338<blockquote class="wp-embedded-content" data-secret="AxUqkKw8BM"><a href="https://glossary.dream.press/glossary/nl/web-design-nl/persona-nl/">Persona</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://glossary.dream.press/glossary/nl/web-design-nl/persona-nl/embed/#?secret=AxUqkKw8BM" width="600" height="338" title="“Persona” — DreamHost Glossary" data-secret="AxUqkKw8BM" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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In marketing verwijst "persona" naar een fictieve klant die je primaire doelgroep (of een van hen) weerspiegelt. Bedrijven ontwikkelen persona's om beter te begrijpen aan wie ze marketing doen en hoe ze aan hen kunnen verkopen.