1.0DreamHost Glossaryhttps://glossary.dream.press/glossarydh_bothttps://glossary.dream.press/glossary/author/dh_bot/Persona - DreamHost Glossaryrich600338<blockquote class="wp-embedded-content" data-secret="B8AL5qlTPs"><a href="https://glossary.dream.press/glossary/pl/projektowanie-stron-internetowych-pl/persona-pl/">Persona</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://glossary.dream.press/glossary/pl/projektowanie-stron-internetowych-pl/persona-pl/embed/#?secret=B8AL5qlTPs" width="600" height="338" title="“Persona” — DreamHost Glossary" data-secret="B8AL5qlTPs" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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W marketingu "persona" odnosi się do fikcyjnego klienta, który odzwierciedla twoją główną grupę odbiorców (lub jedną z nich). Firmy opracowują persony, aby lepiej zrozumieć, do kogo kierują swoje działania marketingowe i jak sprzedawać.