{"id":724,"date":"2022-09-12T18:32:07","date_gmt":"2022-09-12T18:32:07","guid":{"rendered":"https:\/\/glossary.dream.press\/glossary\/%group%\/head-term\/"},"modified":"2025-05-07T23:01:34","modified_gmt":"2025-05-07T23:01:34","slug":"head-term","status":"publish","type":"glossary","link":"https:\/\/glossary.dream.press\/glossary\/seo\/head-term\/","title":{"rendered":"Head Term"},"content":{"rendered":"\n

For example, a site owner who owns a women\u2019s clothing store, would likely have a head term of \u201cwomen\u2019s clothing.\u201d However, they\u2019d also probably want to target subcategories of keywords<\/a>, such as \u201cwomen\u2019s fall shoes,\u201d \u201cwomen\u2019s sundresses,\u201d and \u201cwomen\u2019s white sneakers.\u201d<\/p>\n\n\n\n

Also known as a head keyword, a head term drives search volume. Therefore, it\u2019s an important consideration when it comes to SEO<\/a>. They are highly competitive and broad in nature, unlike long-tail keywords<\/a>, which tend to be at least three words and specific.<\/p>\n\n\n\n

Given that they\u2019re highly competitive, ranking<\/a> for head terms can be challenging. One strategy to increase success in this area is to focus on search intent. This refers to the type of queries (informational, commercial, or navigational) users input into search engines<\/a>.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"A head term is a word or phrase that is the focus of a particular search. When someone enters a query into a search engine, the head term is usually the most specific and relevant keyword or phrase in that query. They are usually one or two words in length."},"group":[20],"class_list":["post-724","glossary","type-glossary","status-publish","hentry","group-seo"],"acf":{"cta":"SEO Marketing","term_definition":"A head term is a word or phrase that is the focus of a particular search. When someone enters a query into a search engine, the head term is usually the most specific and relevant keyword or phrase in that query. They are usually one or two words in length.","h2_more":"More About Head Terms","title_tag":"What is a Head Term?"},"yoast_head":"\nWhat is a Head Term? - DreamHost Glossary<\/title>\n<meta name=\"description\" content=\"A head term is a word or phrase that is the focus of a particular search. When someone enters a query into a search engine, the head term is usually the most specific and relevant keyword or phrase in that query. They are usually one or two words in length.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glossary.dream.press\/glossary\/seo\/head-term\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Head Term? - DreamHost Glossary\" \/>\n<meta property=\"og:description\" content=\"A head term is a word or phrase that is the focus of a particular search. When someone enters a query into a search engine, the head term is usually the most specific and relevant keyword or phrase in that query. They are usually one or two words in length.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dreamhost.com\/glossary\/seo\/head-term\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamHost Glossary\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T23:01:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a Head Term? - DreamHost Glossary","description":"A head term is a word or phrase that is the focus of a particular search. When someone enters a query into a search engine, the head term is usually the most specific and relevant keyword or phrase in that query. 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