{"id":732,"date":"2022-09-12T18:32:09","date_gmt":"2022-09-12T18:32:09","guid":{"rendered":"https:\/\/glossary.dream.press\/glossary\/%group%\/keyword-cannibalization\/"},"modified":"2025-05-08T00:23:59","modified_gmt":"2025-05-08T00:23:59","slug":"keyword-cannibalization","status":"publish","type":"glossary","link":"https:\/\/glossary.dream.press\/glossary\/seo\/keyword-cannibalization\/","title":{"rendered":"Keyword Cannibalization"},"content":{"rendered":"\n<p>Keyword cannibalization can be detrimental to <a href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/seo\/\">SEO<\/a> efforts, because it can make it hard for <a href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/search-engine\/\">search engines<\/a> to determine which page is most relevant for a given <a href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/keyword\/\">keyword<\/a>. This can lower the rankings for all of the pages involved.<\/p>\n\n\n\n<p>To avoid keyword cannibalization, it\u2019s important to carefully plan your <a href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/information-architecture\/\">website\u2019s structure<\/a> and content. It\u2019s wise to ensure that each page has a unique focus, and use targeted keywords accordingly.<\/p>\n\n\n\n<p>In some cases, it may also be necessary to use <a href=\"https:\/\/www.dreamhost.com\/glossary\/web-design\/301-redirect\/\">301 redirects<\/a> to point search engines and visitors to the most relevant pages. By taking this step, website owners can avoid keyword cannibalization and boost the chances of their pages ranking highly in search results.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Keyword cannibalization is when multiple pages on a website compete for the same keyword, resulting in search engine confusion over which page to rank. This can happen when a website has multiple pages that target the same keyword, or when a single page targets multiple similar keywords."},"group":[20],"class_list":["post-732","glossary","type-glossary","status-publish","hentry","group-seo"],"acf":{"cta":"SEO Marketing","term_definition":"Keyword cannibalization is when multiple pages on a website compete for the same keyword, resulting in search engine confusion over which page to rank. This can happen when a website has multiple pages that target the same keyword, or when a single page targets multiple similar keywords.","h2_more":"More About Keyword Cannibalization","title_tag":"What is Keyword Cannibalization?"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Keyword Cannibalization? - DreamHost Glossary<\/title>\n<meta name=\"description\" content=\"Keyword cannibalization is when multiple pages on a website compete for the same keyword, resulting in search engine confusion over which page to rank. This can happen when a website has multiple pages that target the same keyword, or when a single page targets multiple similar keywords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glossary.dream.press\/glossary\/seo\/keyword-cannibalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Keyword Cannibalization? - DreamHost Glossary\" \/>\n<meta property=\"og:description\" content=\"Keyword cannibalization is when multiple pages on a website compete for the same keyword, resulting in search engine confusion over which page to rank. 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