{"id":742,"date":"2022-09-12T18:32:09","date_gmt":"2022-09-12T18:32:09","guid":{"rendered":"https:\/\/glossary.dream.press\/glossary\/%group%\/link-building\/"},"modified":"2025-05-07T23:50:21","modified_gmt":"2025-05-07T23:50:21","slug":"link-building","status":"publish","type":"glossary","link":"https:\/\/glossary.dream.press\/glossary\/seo\/link-building\/","title":{"rendered":"Link Building"},"content":{"rendered":"\n

Google doesn\u2019t directly state that backlinks<\/a> are ranking factors<\/a>. However, it does evaluate relevance and quality when determining which websites appear at the top of the search engine results. Most digital marketers agree that link building is essential for SEO<\/a>.<\/p>\n\n\n\n

Websites can (and often do) make an active effort to generate backlinks. For instance, they may try guest blogging, manual outreach, or simple social media promotion.<\/p>\n\n\n\n

These approaches are all standard practices, but they should be done organically and reasonably. Any backlink generation that appears spammy<\/a> can actually harm a site\u2019s SEO.<\/p>\n\n\n\n

Furthermore, you only want trustworthy websites<\/a> to link back to your content. When low-quality or untrustworthy sites link to your site, they can negatively affect your SEO. In severe cases, Google can even penalize websites for violating its terms of service.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Link building refers to generating \u2018backlinks\u2019 (also known as \u2018inbound links\u2019) to your website. This approach is often an essential element of SEO strategy."},"group":[20],"class_list":["post-742","glossary","type-glossary","status-publish","hentry","group-seo"],"acf":{"cta":"SEO Marketing","term_definition":"Link building refers to generating \u2018backlinks\u2019 (also known as \u2018inbound links\u2019) to your website. 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