{"id":746,"date":"2022-09-12T18:32:09","date_gmt":"2022-09-12T18:32:09","guid":{"rendered":"https:\/\/glossary.dream.press\/glossary\/%group%\/link-profile\/"},"modified":"2025-05-07T23:41:50","modified_gmt":"2025-05-07T23:41:50","slug":"link-profile","status":"publish","type":"glossary","link":"https:\/\/glossary.dream.press\/glossary\/seo\/link-profile\/","title":{"rendered":"Link Profile"},"content":{"rendered":"\n

When indexing<\/a> and ranking<\/a> websites, Googlebot<\/a> consider a site\u2019s link profile to ensure that it\u2019s not participating in unethical link schemes. The goal is to have a \u2018natural link profile\u2019 and not generate any suspicious links.<\/p>\n\n\n\n

Additionally, search engines consider the quality of the websites linking back to your site. If they are credible and have a lot of domain authority<\/a>, they can pass link equity<\/a> to your website and potentially help boost its ranking. Anchor text<\/a> is also considered in this assessment.<\/p>\n\n\n\n

If you suspect that toxic backlinks are damaging your link profile, you can conduct a backlink audit and disavow<\/a> any harmful links.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"In search engine optimization, a website\u2019s \u2018link profile\u2019 describes the characteristics of its collection of backlinks (also called inbound links). It includes information like the number of links and where they come from."},"group":[20],"class_list":["post-746","glossary","type-glossary","status-publish","hentry","group-seo"],"acf":{"cta":"SEO Marketing","term_definition":"In search engine optimization, a website\u2019s \u2018link profile\u2019 describes the characteristics of its collection of backlinks (also called inbound links). 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