{"id":766,"date":"2022-09-12T18:32:10","date_gmt":"2022-09-12T18:32:10","guid":{"rendered":"https:\/\/glossary.dream.press\/glossary\/%group%\/reputation-management\/"},"modified":"2025-05-08T00:21:51","modified_gmt":"2025-05-08T00:21:51","slug":"reputation-management","status":"publish","type":"glossary","link":"https:\/\/glossary.dream.press\/glossary\/seo\/reputation-management\/","title":{"rendered":"Reputation Management"},"content":{"rendered":"\n

Effective reputation analysis and management will enable you to identify which pages rank well in search results<\/a>, and why. This information can be used to leverage successful content, either by further optimizing that page or copying its style for future content.<\/p>\n\n\n\n

Likewise, insight into poor performing pages can be used to improve that content<\/a>. For example, an old page may offer valuable information, but its older design may be lacking. This page could be left out of XML sitemaps<\/a> and robot.txt<\/a> files to avoid it being crawled, but still used as a source for linking to a credible page.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Reputation management is the act of identifying and strategically influencing good and bad SEO results. Effective reputation management will aim to highlight positive content while downplaying content that scores poorly."},"group":[20],"class_list":["post-766","glossary","type-glossary","status-publish","hentry","group-seo"],"acf":{"cta":"SEO Marketing","term_definition":"Reputation management is the act of identifying and strategically influencing good and bad SEO results. 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